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PRESS RELEASE - May 31, 2006 

Robotics Trends and IDG World Expo Welcome Microsoft as
Sponsor of RoboBusiness Conference and Exposition

Microsoft to Deliver Conference Session and Technical Seminar at 3rd Annual

Event for Mobile Robotics and Intelligent Systems

UPTON, MA, AND FRAMINGHAM, MA, May 31, 2006 - Robotics Trends and IDG World Expo today announced that Microsoft has joined the RoboBusiness Conference and Exposition as a gold sponsor. In addition, Microsoft will deliver a conference session outlining its perspective of the robotics market and will host a technical seminar for hobbyist, commercial and academic robotic developers. The RoboBusiness Conference and Exposition will be held at the Sheraton Station Square in Pittsburgh, PA on June 20-21, 2006. The event website is http://www.robobusiness2006.com.


According to Dan Kara, conference co-chairman and President of Robotics Trends, "We are delighted that Microsoft has joined the RoboBusiness event as a sponsor. The PC revolution was driven by Microsoft products and services, which dramatically reduced the cost and complexity of producing software. We are excited Microsoft has picked RoboBusiness 2006 to outline its perspective of the robotics market.”said Kara.


“Microsoft views robotics as an exciting new market poised for growth,” said Tandy Trower, general manager at Microsoft Corp. “As a premier business development event in intelligent systems and mobiles robotics, the RoboBusiness Conference and Exposition is a great venue for Microsoft to talk about the emerging robotics market.”


About Robotics Trends

Robotics Trends is the world’s first integrated media firm serving the burgeoning personal, service and mobile robotics marketplace, servicing their clientele through three major business divisions: divisions:

  • Robotics Trends Publishing, which produces www.roboticstrends.com, an online news and information portal focused on business and technology trends for people who build, buy, invest in, and seek to understand the personal, service, mobile and military robotics market;

  • Robotics Trends Events, which produces the RoboBusiness Conference and Exposition (www.robobusiness2006.com) and the RoboNexus Conference and Exposition (www.robonexus.com); and

  • Robotics Trends Analyst Services serving the strategic consulting needs of leading emerging robotics manufacturers.

About Strategy Analytics

Strategy Analytics (www.strategyanalytics.net) — an industry analysis, technology research and consulting firm — provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Boston, MA., and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics & Multimedia, Digital Consumer, Wireless Strategies, Enabling Technologies and Intelligent Systems and Robotics. For more information about Strategy Analytics’ Emerging Frontiers program see: www.strategyanalytics.com/ef.html.


About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo®, LinuxWorld Conference & Expo®, Bio-IT World Conference + ExpoTM, Health-IT World Conference + ExpoTM, COMNET® Conference & Expo, BiometricsWorld Global SeriesTM, Portable Power Conference & ExpoTM and Wireless Sensing SolutionsTM. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.



Dan Kara
P: 508/529-4197
E: dk[at]roboticstrends[dot]com




Session Descriptions & Bios


Microsoft & Robotics

Tandy Trower, General Manager, Microsoft

Tuesday June 20th 2-3pm


This session will provide an overview of Microsoft’s perspective on this rapidly growing market, and highlight its key initiatives to enable robotics development across a wide range of market segments and applications.

Tandy Trower has a 24 year history with new products and technology initiatives at Microsoft bringing to market new products as diverse as Microsoft Flight Simulator to Microsoft Windows. In addition, as a strong proponent of the importance of design in human-computer interaction he has contributed to the company’s investment in improving its user interfaces, founding the company’s first usability labs and product design roles. He continues to investigate and drive strategic new technology directions for the company and incubating new projects.


Microsoft Robotics Initiative: A Technical Introduction
Joseph Fernando, Architect & Program Manager, Microsoft

Tuesday June 20th 2-4pm

This session, featuring presentations from Microsoft and early-adopter third-party companies, will provide a technical introduction to Microsoft’s technologies and how they can be used to develop robotics applications. It is geared to both programmers and non-programmers who wish to gain insight into how Microsoft can make developing robotic applications easier.


All materials copyright © 2006 by Robotics Trends, Inc. All Rights Reserved. No reproduction without consent.
Robotics Trends, 10 Riverbend Road, Upton, MA 01568  P: (508) 429-4197 info(AT)roboticstrends.com